Marketing Technology

Work Type
Application Posted
June 10, 2022
Job Description

Responsibilities :

  • Conducting research on new marketing & analytics technology trend and how it can be leveraged for the company purposes
  • Owning and driving the implementation of new marketing & analytics technology by liaising with related parties in the company: Organic, Performance, O2O, and Product-Growth.
  • Perform data & product analysis to provide insight and actionable items to improve marketing & business performance.
  • Systems Integration: solid technical understanding of the ecosystem involved in driving eBusiness growth (WebPresence, Mobile, CRM, Programmatic Media, AdTech, BigData, CDP, micro-services/API, eCommerce, Direct Selling, Social Media, Ratings & Reviews, eContent) and the system integrations required to drive omni-channel business value, and data engineering and syndication for internal and external solutions. Ensure Fit-for-use of local, regional and global solutions.
  • Strong cross-functional collaboration and communication skills. Able to effectively partner multi-functionally to drive business impact.
  • Raise our collective Digital-IQ. Lead the thinking and own training to IT and to other functions, including documentation of best practices.
  • Lead digital analytics implementation across newly launched sales and acquisition journeys and upgrade analytics implementation for existing journeys. Maintain Adobe Marketing Cloud governance, ensuring structural consistency across the region and user access.
  • Spearhead DMP implementation in selected countries by ensuring deep integration with existing Martech/Adtech stack and proprietary systems. Select, onboard, and integrate missing components of Martech/Adtech stack, necessary for digital growth.
  • Stewardship for GDPR, info-security and Privacy.

Qualifications :

  • Preferably 1-2 years of experience in related field
  • Fresh grads (with data experience) are also welcome to apply
  • Attention to detail and open minded person