Marketing Analytics Associate

Job Description

• Deliver timely high-quality & outcomes-driven insights: stay up-to-date with the current and developing market trends. find, collect, and efficiently extract critical data and insights.
• Own and produce growth marketing metric dashboards and deliver time-scale cross-channel performance reports with actionable insights.
• Build appealing and easily digestible stories around insights to effectively engage audiences and support the achievement of the growth marketing objectives.
• Construct and analyze end-to-end user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.
• Come up with conversion optimization strategies with the aim of improving efficiency in digital marketing and increase ROI.
• Develop digital and (non-digital is also a plus) funnels to track user behavior/conversion across platforms.
• Conduct segmentation analysis for user acquisition and activation e.g Leads Analysis and/or retention journey e.g Cohort Analysis.
• Work daily with analytical software including but not limited to Google Ads, Google Analytics 4 (GA4), Google Optimize, Tableau/PowerBI, and other related analytics tools.
• Coordinate across Product/Tech and Marketing to leverage all funnel activities.

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Qualification :

• Should have at least 1-2 years of relevant working experience in a start-up company.
• Fresh graduates (with data experience) are also welcome.
• Strong project management & execution skills and able to work in a fast-paced environment & short deadlines
• Detail-oriented, analytic problem-solving, critical thinking, effective communication.
• Experience in successfully building predictive models to recommend impactful next steps for a business & fluent in SQL is a plus.

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