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● Set the brand narrative, strategy, and go-to-market plans that align with company voice, values, and mission on social impact (especially for our users in lower-income segments)
● Own the objectives and key results for the function, and ensure the team meets its targets
● Plan and execute initiatives to drive user acquisition and retention rates
● Create a scalable, cost-efficient, and original marketing direction for the company
● Drive campaigns programs, initiatives, and other related announcements
● Actively collaborate across functions & streams as needed (i.e. Consumer PR, Corporate Affair, Research, Business Intelligence, Social Media, Creative, and Product Manager) on end-to-end campaign planning, execution, monitoring, reports
● Optimize & redefine feature adoption to improve user experience with the Product Manager, UX team, Growth Lead, Consumer Risk, & Research teams
● Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors and the impact of current marketing and growth strategies
● Determine and maintain the proper metrics for tracking current and future growth experiments.
● At least minimum 2-3 years of experience in CRM or other related fields
● Extremely comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth
● Experienced doing market research. You do whatever it takes to understand your market, customers and competition better than anyone, and you’re strong at integrating this information into your marketing strategies
● You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks
● Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
● You have a track record of driving highly effective marketing campaigns and product changes