Marketing

Customer Engagement Specialist

Location
Jakarta
,
Indonesia
Work Type
Permanent
Application Posted
July 28, 2022
Job Description

Ever feel frustrated or have a bad experience with automotive workshops? Ready to change the status quo? Join us and make an impact.


Job Description:

● Set the brand narrative, strategy, and go-to-market plans that align with company voice, values, and mission on social impact (especially for our users in lower-income segments)

● Own the objectives and key results for the function, and ensure the team meets its targets

● Plan and execute initiatives to drive user acquisition and retention rates

● Create a scalable, cost-efficient, and original marketing direction for the company

● Drive campaigns programs, initiatives, and other related announcements

● Actively collaborate across functions & streams as needed (i.e. Consumer PR, Corporate Affair, Research, Business Intelligence, Social Media, Creative, and Product Manager) on end-to-end campaign planning, execution, monitoring, reports

● Optimize & redefine feature adoption to improve user experience with the Product Manager, UX team, Growth Lead, Consumer Risk, & Research teams

● Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors and the impact of current marketing and growth strategies

● Determine and maintain the proper metrics for tracking current and future growth experiments.


Qualifications:

● At least minimum 2-3 years of experience in CRM or other related fields

● Extremely comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth

● Experienced doing market research. You do whatever it takes to understand your market, customers and competition better than anyone, and you’re strong at integrating this information into your marketing strategies

● You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks

● Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture

● You have a track record of driving highly effective marketing campaigns and product changes